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	<title>RedRiot Communications</title>
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	<link>http://redriot.ca</link>
	<description>Rebel Against Mediocrity</description>
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		<title>JC Penney goes guerrilla for the holidays</title>
		<link>http://redriot.ca/2012/11/27/jc-penney-guerrilla-holidays/</link>
		<comments>http://redriot.ca/2012/11/27/jc-penney-guerrilla-holidays/#comments</comments>
		<pubDate>Tue, 27 Nov 2012 14:30:07 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2591</guid>
		<description><![CDATA[The Plano-based department store chain, which has seen sales slide in the past three quarters, is planning a series of guerrilla marketing and philanthropic events as part of&#8230; <a href="http://redriot.ca/2012/11/27/jc-penney-guerrilla-holidays/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>The Plano-based department store chain, which has seen sales slide in the past three quarters, is planning a series of <b>guerrilla marketing</b> and philanthropic events as part of its Holiday Giving Tour, reports the Dallas Morning News. In Dallas, the <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.bizjournals.com/dallas/blog/morning_call/2012/11/jc-penney-goes-guerrilla-for-the.html&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAmpTThQVIAlAAWABiBWVuLVVT&amp;cd=I0IrhMkfsRM&amp;usg=AFQjCNF0jEGfqFe49N-JoE1m0hwOjAz65g" title="http://news.google.com/news/story?ncl=http://www.bizjournals.com/dallas/blog/morning_call/2012/11/jc-penney-goes-guerrilla-for-the.html&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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			<wfw:commentRss>http://redriot.ca/2012/11/27/jc-penney-guerrilla-holidays/feed/</wfw:commentRss>
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		<title>8 Tools to Perfect Your Guerilla Marketing Campaigns</title>
		<link>http://redriot.ca/2012/11/19/8-tools-perfect-guerilla-marketing-campaigns/</link>
		<comments>http://redriot.ca/2012/11/19/8-tools-perfect-guerilla-marketing-campaigns/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 20:04:46 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2590</guid>
		<description><![CDATA[Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better guerrilla marketing programs.&#8230; <a href="http://redriot.ca/2012/11/19/8-tools-perfect-guerilla-marketing-campaigns/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>Liveperson has published a whitepaper, part of the Adrants whitepaper series, that offers a brief overview of the online tools marketers can use to better <b>guerrilla marketing</b> programs. Covered tools include web analytics, behavioral targeting <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.adrants.com/2012/11/8-tools-to-perfect-your-guerilla.php&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAs5qqhQVIAlAAWABiBWVuLVVT&amp;cd=KvRX-AN0zXU&amp;usg=AFQjCNFQxDIJRq7I4BAn6jMk9EgDnOiQ3Q" title="http://news.google.com/news/story?ncl=http://www.adrants.com/2012/11/8-tools-to-perfect-your-guerilla.php&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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			<wfw:commentRss>http://redriot.ca/2012/11/19/8-tools-perfect-guerilla-marketing-campaigns/feed/</wfw:commentRss>
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		<title>D.O.N.T. campaign sets out to fight distracted driving</title>
		<link>http://redriot.ca/2012/10/04/d-o-n-t-campaign-sets-fight-distracted-driving/</link>
		<comments>http://redriot.ca/2012/10/04/d-o-n-t-campaign-sets-fight-distracted-driving/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 15:00:31 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2575</guid>
		<description><![CDATA[She and classmates at the college will focus on connecting with young people through social media, guerrilla marketing and other &#34;unexpected and unconventional ways to reach people.&#34; Guerrilla&#8230; <a href="http://redriot.ca/2012/10/04/d-o-n-t-campaign-sets-fight-distracted-driving/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>She and classmates at the college will focus on connecting with young people through social media, <b>guerrilla marketing</b> and other &quot;unexpected and unconventional ways to reach people.&quot; <b>Guerrilla marketing</b> involves such advertising methods as flash mobs <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.windsorstar.com/news/campaign%252Bsets%252Bfight%252Bdistracted%252Bdriving/7341100/story.html&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAl7m2gwVIAlAAWABiBWVuLVVT&amp;cd=t7F_bDVFSC4&amp;usg=AFQjCNGIrV2HB7koeT3EBV6Ad-bQr-3XVA" title="http://news.google.com/news/story?ncl=http://www.windsorstar.com/news/campaign%2Bsets%2Bfight%2Bdistracted%2Bdriving/7341100/story.html&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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			<wfw:commentRss>http://redriot.ca/2012/10/04/d-o-n-t-campaign-sets-fight-distracted-driving/feed/</wfw:commentRss>
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		<title>We&#8217;re raising $10,000 for Bust A Move</title>
		<link>http://redriot.ca/2012/10/04/raising-10000-bust-move/</link>
		<comments>http://redriot.ca/2012/10/04/raising-10000-bust-move/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:33:28 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[New Projects]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2556</guid>
		<description><![CDATA[THE SCOOP RedRiot Communications and team, raising funds for boobs like you’ve never seen. who we are Guys and gals with a lot of passion for the place&#8230; <a href="http://redriot.ca/2012/10/04/raising-10000-bust-move/">Continues&#160;&#8594;</a>]]></description>
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<h2>THE SCOOP</h2>
</div>
<div>
<div>
<blockquote>
<p style="text-align: center;">RedRiot Communications and team, raising funds for boobs like you’ve never seen.</p>
</blockquote>
</div>
</div>
<div>
<h3>who we are</h3>
<p>Guys and gals with a lot of passion for the place we live and the people in it. We’ve got spunk, we’ve got heart and we’ve got ideas to burn. We have mad skills in writing, photography, design, ideas, solutions, details, creativity, and business know-how, and we have a bone to pick with cancer.</p>
<p><img class="size-full wp-image-2565 alignright" title="Bust A Move logo" src="http://redriot.ca/wp-content/uploads/2012/10/logo_en.png" alt="" width="308" height="199" /></p>
<h3>what we’re doing</h3>
<p>Our mission is simple. First, ignite memorable ideas that will raise $10,000 (or more!) for <a href="http://www.bustamove.ca">Bust a Move for Breast Health</a>. Second, be a catalyst for making this cause top of mind in HRM, because we believe it deserves to be there. And third, step up and be interesting. That’s what we’re all in the business of doing, literally, so we’re putting our money where our mouth is&#8230;and hopefully your money, too.</p>
<h3>how we’re doing it</h3>
<p>We’re pooling our time and talent, beauty and brains, creativity and connections. Quite frankly, we’re endeavoring to pull-off fundraising ideas that teams without our skill set couldn’t. Like what? A sexy and exclusive party, called <em><strong>Masqueraid at the Museum</strong></em>, for starters. After that, a <strong><em>The Year of Boobs</em></strong> 2013 calendar, which will be a must-have stocking stuffer, an inter-campus blind taste test challenge, and maybe even a sidewalk dance mob.</p>
<h3>why you should care</h3>
<p>There’s nine of us and together, we have a big, influential, and savvy network of colleagues, friends and fans, including countless clients and thousands of Twitter followers. We’ll be asking them all to show up and shell out. Why? Because whether they’re young or old, male or female, they all care about the same thing we do: the health of the women in their lives.</p>
</div>
<div>
<h3>what makes us legit</h3>
<p>We have energy, charisma and yes, legitimate street cred. We are:</p>
<ul>
<li>
<p>Ben Boudreau &#8211; <a href="http://www.yelp.com">Yelp.com</a></p>
</li>
<li>
<p>Colette O’Hara &#8211; <a href="http://www.redballoonrelations.com">Red Balloon Relations</a></p>
</li>
<li>
<p>Erin Solomon &#8211; <a href="http://www.redballoonrelations.com">Red Balloon Relations</a></p>
</li>
<li>
<p>Jillian Blackman &#8211; <a href="http://pr.marqedia.com">Marqedia Public Relations</a></p>
</li>
<li>
<p>Katelyn Allen-Romkey &#8211; <a href="http://www.redriot.ca">RedRiot</a> / <a href="http://http://www.theforkproject.com">The Fork Project</a></p>
</li>
<li>
<p>Laura Whitman &#8211; <a href="http://www.redballoonrelations.com">Red Balloon Relations</a></p>
</li>
<li>
<p>Liam Hennessey &#8211; <a href="http://www.appleheadstudio.com">Applehead Studio Photography</a></p>
</li>
<li>Menna Riley - <a href="http://parlourroomevents.com">Parlour Room Events<br /></a> </li>
<li>Steph Camp - <a href="http://www.appleheadstudio.com">Applehead Studio Photography</a></li>
</ul>
<div> </div>
<div>
<div>
<div>
<div>
<h2>THE As TO YOUR Qs</h2>
<p><img class="alignright size-medium wp-image-2566" title="Screen Shot 2012-10-04 at 11.07.03 AM" src="http://redriot.ca/wp-content/uploads/2012/10/Screen-Shot-2012-10-04-at-11.07.03-AM-300x200.png" alt="" width="300" height="200" /></p>
<h3>what is Bust a Move?</h3>
<p>Bust a Move is a unique, home grown fundraising event organized by the QEII and IWK Foundations. Six hours of exercise, heart pumping music, hundreds of participants and fundraising for world-class breast health services combine to create an experience unlike any other!</p>
<h3>when is it?</h3>
<p>The fourth annual Bust a Move will be held on Saturday, March 23, 2013.</p>
<h3>where does the money go?</h3>
<p>Bust a Move injects much-needed funding into the multi-phase journey to build a world-class, comprehensive Breast Health Centre. There, women, men and their families will access all aspects of breast health care, from diagnosis right through to recovery and survivorship.</p>
<h3>why does this matter?</h3>
<p>Breast cancer is the most common cancer and the most common cause of death among females aged 20 – 49, accounting for 40% of cancer diagnoses and 25% of cancer-related deaths in this province.</p>
<p>Although Nova Scotia has many leading health services and care providers, parts of the breast health system are disconnected and services are spread throughout numerous buildings at the QEII and IWK. As a result, patients are experiencing gaps in care. But the journey through breast cancer can be made easier and mortality rates can be reduced. An integrated, world- class Breast Health Centre would achieve both. That’s why it’s a vision the QEII and IWK are both committed to achieving.</p>
<h3><img class="alignright size-medium wp-image-2571" title="Screen Shot 2012-10-04 at 11.13.04 AM" src="http://redriot.ca/wp-content/uploads/2012/10/Screen-Shot-2012-10-04-at-11.13.04-AM-219x300.png" alt="" width="219" height="300" />what specific impact will Bust a Move 2013 have?</h3>
<p>More than $2 million (net) has been raised for the Centre so far. Services have already been improved and wait times for screening and surgery have been reduced. Construction will begin in late 2012 and with funds raised from Bust a Move 2013, the next phase of the Centre will see two vital clinics moving into the space &#8211; high risk genetics and re-construction.</p>
<p>Some women are deemed as high risk candidates for breast cancer due to their family history with the disease. The high risk genetics clinic screens these women, giving them the best chance possible at beating the odds. On the other end of the spectrum are the women who have had a single or double mastectomy and have opted for re-constructive surgery. Imagine how nice it would be to shorten the wait time for these women to have this</p>
</div>
</div>
<div>
<div>
<p>important surgery and critical step in the road to recovery and survivorship. These women have already been through enough; they shouldn&#8217;t need to wait for extended periods of time to complete their care journey.</p>
</div>
</div>
<div>
<div>
<p>Find us at <a href="http://bustamove-halifax.ca">bustamove-halifax.ca</a></p>
</div>
</div>
</div>
<div>
<div>
<div>
<h3>what’s in it for me?</h3>
<p>Donors will receive an official receipt for income tax purposes from the QEII Foundation (Charitable Business No. 88646 3496 RR0001).</p>
<h3>how do I donate?</h3>
<p style="text-align: justify;">Online, by visiting <a href="http://bustamove-halifax.ca">bustamove-halifax.ca</a>, and searching finding Balloon Busters in the list of participating teams.</p>
<p>By cash or cheque, made payable to “QEII Foundation &#8211; Bust a Move”, and dropped off to Red Balloon’s world headquarters at 5531 Young Street, Suite 201 (the door beside Hen House, upstairs and on the left).</p>
</div>
</div>
<div>
<div>
<h3>can I be anonymous?</h3>
<p>Yes, absolutely! Sponsor benefits and recognition are totally optional. </p>
</div>
</div>
</div>
</div>
</div>
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		<title>&quot;We want to enjoy coming to work every day&quot;</title>
		<link>http://redriot.ca/2012/10/04/we-want-to-enjoy-coming-to-work-every-day-3/</link>
		<comments>http://redriot.ca/2012/10/04/we-want-to-enjoy-coming-to-work-every-day-3/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:19:25 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2470</guid>
		<description><![CDATA[&#34;We are determined to do things differently,&#34; says Lizzie Penny, the co-founder of marketing company Futureproof, set up in 2009 with fellow entrepreneur Matt Campbell. From 1980s-themed &#039;power&#8230; <a href="http://redriot.ca/2012/10/04/we-want-to-enjoy-coming-to-work-every-day-3/">Continues&#160;&#8594;</a>]]></description>
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<td valign="top">&quot;We are determined to do things differently,&quot; says Lizzie Penny, the co-founder of marketing company Futureproof, set up in 2009 with fellow entrepreneur Matt Campbell. From 1980s-themed &#039;power hours&#039; to <b>guerrilla marketing</b>, the agency has been set up <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.guardian.co.uk/small-business-network/2012/aug/28/futureproof-new-business%253Fnewsfeed%253Dtrue&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAmsDygQVIAlAAWABiBWVuLVVT&amp;cd=mvU_hL56UQ4&amp;usg=AFQjCNGI_WPt7vmG4vdD3hDE7GB70vu0pQ" title="http://news.google.com/news/story?ncl=http://www.guardian.co.uk/small-business-network/2012/aug/28/futureproof-new-business%3Fnewsfeed%3Dtrue&amp;hl=en&amp;geo=us">See all stories on this topic »</a></td>
<td align="center" width="80" valign="top"><a href="http://www.google.com/url?sa=X&amp;q=http://www.guardian.co.uk/small-business-network/2012/aug/28/futureproof-new-business?newsfeed=true&amp;ct=ga&amp;cad=CAEQARgAIAAoAjAAOABAmsDygQVIAlAAWABiBWVuLVVT&amp;cd=mvU_hL56UQ4&amp;usg=AFQjCNHTwyFJ54LJKyx2vLjZFUD1rn-e2A"><img border="0" src="http://nt0.ggpht.com/news/tbn/CIvBbKz0mwsJ" alt="" width="80" height="48" /></a><br /><a href="http://www.google.com/url?sa=X&amp;q=http://www.guardian.co.uk/small-business-network/2012/aug/28/futureproof-new-business?newsfeed=true&amp;ct=ga&amp;cad=CAEQARgAIAAoAzAAOABAmsDygQVIAlAAWABiBWVuLVVT&amp;cd=mvU_hL56UQ4&amp;usg=AFQjCNHTwyFJ54LJKyx2vLjZFUD1rn-e2A">The Guardian</a></td>
</tr>
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		<title>The best business book I ever read</title>
		<link>http://redriot.ca/2012/10/04/the-best-business-book-i-ever-read/</link>
		<comments>http://redriot.ca/2012/10/04/the-best-business-book-i-ever-read/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:12:27 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2485</guid>
		<description><![CDATA[Buzz Marketing by Mark Hughes. This book was behind (co-founders) Mike, Michael and my first attempt at something business-wise, and resulted in an incredibly successful guerrilla marketing stunt.&#8230; <a href="http://redriot.ca/2012/10/04/the-best-business-book-i-ever-read/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<table cellpadding="0" cellspacing="0" border="0" width="100%">
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<td valign="top">Buzz Marketing by Mark Hughes. This book was behind (co-founders) Mike, Michael and my first attempt at something business-wise, and resulted in an incredibly successful <b>guerrilla marketing</b> stunt. Author Mark Hughes shares lessons from his experiences, <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.smh.com.au/small-business/growing/the-best-business-book-i-ever-read-20120927-26mxr.html&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAgI6VgwVIAlAAWABiBWVuLVVT&amp;cd=fDmPooj83aU&amp;usg=AFQjCNGHc4LwFXtWpJI6J-v9nWWZkqEOjA" title="http://news.google.com/news/story?ncl=http://www.smh.com.au/small-business/growing/the-best-business-book-i-ever-read-20120927-26mxr.html&amp;hl=en&amp;geo=us">See all stories on this topic »</a></td>
<td align="center" width="80" valign="top"><a href="http://www.google.com/url?sa=X&amp;q=http://www.smh.com.au/small-business/growing/the-best-business-book-i-ever-read-20120927-26mxr.html&amp;ct=ga&amp;cad=CAEQARgAIAAoAjAAOABAgI6VgwVIAlAAWABiBWVuLVVT&amp;cd=fDmPooj83aU&amp;usg=AFQjCNGZfIYVFj2RD34Ykce8lKQbz3eYtw"><img border="0" src="http://nt3.ggpht.com/news/tbn/93SqUCx9sQ8J" alt="" width="80" height="45" /></a><br /><a href="http://www.google.com/url?sa=X&amp;q=http://www.smh.com.au/small-business/growing/the-best-business-book-i-ever-read-20120927-26mxr.html&amp;ct=ga&amp;cad=CAEQARgAIAAoAzAAOABAgI6VgwVIAlAAWABiBWVuLVVT&amp;cd=fDmPooj83aU&amp;usg=AFQjCNGZfIYVFj2RD34Ykce8lKQbz3eYtw">Sydney Morning Herald</a></td>
</tr>
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		<title>The Rolling Stones Use Gorilla Marketing Miss Opportunity to Make Real Impact</title>
		<link>http://redriot.ca/2012/10/04/the-rolling-stones-use-gorilla-marketing-miss-opportunity-to-make-real-impact/</link>
		<comments>http://redriot.ca/2012/10/04/the-rolling-stones-use-gorilla-marketing-miss-opportunity-to-make-real-impact/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:12:27 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2484</guid>
		<description><![CDATA[You&#039;ve heard of guerrilla marketing — how about gorilla marketing? The Rolling Stones have a greatest hits album that&#039;s being released on Nov. 12 called GRRR!, featuring a&#8230; <a href="http://redriot.ca/2012/10/04/the-rolling-stones-use-gorilla-marketing-miss-opportunity-to-make-real-impact/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>You&#039;ve heard of <b>guerrilla marketing</b> — how about gorilla marketing? The Rolling Stones have a greatest hits album that&#039;s being released on Nov. 12 called GRRR!, featuring a gorilla on the cover with the band&#039;s iconic &quot;big lips logo&quot; superimposed on its <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.brandchannel.com/home/post/2012/09/25/Gorilla-Marketing-Rolling-Stones-Virunga-092512.aspx&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAqNmHgwVIAlAAWABiBWVuLVVT&amp;cd=_5SUBUbogaI&amp;usg=AFQjCNFUaUotSzKGHmT6-eZ6l86RYXBmww" title="http://news.google.com/news/story?ncl=http://www.brandchannel.com/home/post/2012/09/25/Gorilla-Marketing-Rolling-Stones-Virunga-092512.aspx&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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		<title>Guerilla Marketing: Resurgence and Still Going Strong</title>
		<link>http://redriot.ca/2012/10/04/guerilla-marketing-resurgence-and-still-going-strong/</link>
		<comments>http://redriot.ca/2012/10/04/guerilla-marketing-resurgence-and-still-going-strong/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:12:27 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2481</guid>
		<description><![CDATA[You&#039;ve probably heard of guerilla warfare—unconventional military methods that involve an unexpected strategy. So what exactly is guerilla marketing? Broadly speaking, it is an advertising strategy that uses&#8230; <a href="http://redriot.ca/2012/10/04/guerilla-marketing-resurgence-and-still-going-strong/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>You&#039;ve probably heard of guerilla warfare—unconventional military methods that involve an unexpected strategy. So what exactly is <b>guerilla marketing</b>? Broadly speaking, it is an advertising strategy that uses low-cost, unconventional means to promote a <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.ourcoloradonews.com/business/growth/guerilla-marketing-resurgence-and-still-going-strong/article_3e9da88c-04fc-11e2-b497-0019bb2963f4.html&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABA1-P5ggVIAlAAWABiBWVuLVVT&amp;cd=Ccq8khyfDqE&amp;usg=AFQjCNE0fjpztI_Cf_2Sbo4wvtToMznaJg" title="http://news.google.com/news/story?ncl=http://www.ourcoloradonews.com/business/growth/guerilla-marketing-resurgence-and-still-going-strong/article_3e9da88c-04fc-11e2-b497-0019bb2963f4.html&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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		<title>How I tamed guerrillas with guerrilla marketing</title>
		<link>http://redriot.ca/2012/10/04/how-i-tamed-guerrillas-with-guerrilla-marketing/</link>
		<comments>http://redriot.ca/2012/10/04/how-i-tamed-guerrillas-with-guerrilla-marketing/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:12:27 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2480</guid>
		<description><![CDATA[This article was taken from the October 2012 issue of Wired magazine. Be the first to read Wired&#039;s articles in print before they&#039;re posted online, and get your&#8230; <a href="http://redriot.ca/2012/10/04/how-i-tamed-guerrillas-with-guerrilla-marketing/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<table cellpadding="0" cellspacing="0" border="0" width="100%">
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<td valign="top">This article was taken from the October 2012 issue of Wired magazine. Be the first to read Wired&#039;s articles in print before they&#039;re posted online, and get your hands on loads of additional content by subscribing online. As I sit on a 300kph train <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://www.wired.co.uk/magazine/archive/2012/10/ideas-bank/how-i-tamed-guerrillas-with-guerrilla-marketing&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABAvvjsggVIAlAAWABiBWVuLVVT&amp;cd=9_PRypeYQSM&amp;usg=AFQjCNFYSelm3wVQkV7Uq17cA_7N5TzrbA" title="http://news.google.com/news/story?ncl=http://www.wired.co.uk/magazine/archive/2012/10/ideas-bank/how-i-tamed-guerrillas-with-guerrilla-marketing&amp;hl=en&amp;geo=us">See all stories on this topic »</a></td>
<td align="center" width="80" valign="top"><a href="http://www.google.com/url?sa=X&amp;q=http://www.wired.co.uk/magazine/archive/2012/10/ideas-bank/how-i-tamed-guerrillas-with-guerrilla-marketing&amp;ct=ga&amp;cad=CAEQARgAIAAoAjAAOABAvvjsggVIAlAAWABiBWVuLVVT&amp;cd=9_PRypeYQSM&amp;usg=AFQjCNE6jPAgUCob6epxuxt77bipkPZ9ig"><img border="0" src="http://nt2.ggpht.com/news/tbn/zgMG9stN7UgJ" alt="" width="65" height="80" /></a><br /><a href="http://www.google.com/url?sa=X&amp;q=http://www.wired.co.uk/magazine/archive/2012/10/ideas-bank/how-i-tamed-guerrillas-with-guerrilla-marketing&amp;ct=ga&amp;cad=CAEQARgAIAAoAzAAOABAvvjsggVIAlAAWABiBWVuLVVT&amp;cd=9_PRypeYQSM&amp;usg=AFQjCNE6jPAgUCob6epxuxt77bipkPZ9ig">Wired.co.uk</a></td>
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		<title>Five reasons to use Guerrilla Marketing</title>
		<link>http://redriot.ca/2012/10/04/five-reasons-to-use-guerrilla-marketing/</link>
		<comments>http://redriot.ca/2012/10/04/five-reasons-to-use-guerrilla-marketing/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 13:12:26 +0000</pubDate>
		<dc:creator>Katelyn Allen-Romkey</dc:creator>
				<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://redriot.ca/?p=2488</guid>
		<description><![CDATA[Every marketer dreams of crafting the ideal guerrilla campaign – the entertaining flashmob which takes everyone by surprise, the on-street shock theatrics or the daring stunt which goes&#8230; <a href="http://redriot.ca/2012/10/04/five-reasons-to-use-guerrilla-marketing/">Continues&#160;&#8594;</a>]]></description>
				<content:encoded><![CDATA[<p>Every marketer dreams of crafting the ideal <b>guerrilla</b> campaign – the entertaining flashmob which takes everyone by surprise, the on-street shock theatrics or the daring stunt which goes viral and tops the Youtube charts! <b>Guerrilla</b> campaigns, however <b>&#8230;</b><br /><a href="http://www.google.com/url?sa=X&amp;q=http://news.google.com/news/story?ncl=http://hotcow.eventmagazine.co.uk/2012/10/02/five-reasons-to-use-guerrilla-marketing/&amp;hl=en&amp;geo=us&amp;ct=ga&amp;cad=CAEQARgAIAAoBjAAOABA4qKrgwVIAlAAWABiBWVuLVVT&amp;cd=V26tQyoMiSM&amp;usg=AFQjCNFRgmBVIdjs_vsJkfhHtk3Fw6uzTA" title="http://news.google.com/news/story?ncl=http://hotcow.eventmagazine.co.uk/2012/10/02/five-reasons-to-use-guerrilla-marketing/&amp;hl=en&amp;geo=us">See all stories on this topic »</a></p>
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